People want to see themselves as good, just, righteous, and so on.
In other words, they want to be heroic. They want to change the world. They want to feel like they have the power to make the world a better place. They want to be a hero. And they want to reflect on their life (their autobiography) knowing that they were the hero in that story.
If you can help them be that hero… If you find ways to facilitate that… If you provide experiences that help them… you will inspire them to make a major and/or legacy gift. They WILL take action.
That’s because all giving is emotional.
It’s not about taxes and legal stuff. That comes AFTER the supporter is helped (by the fundraiser/facilitator) to realize that they can be a hero in their own life story.
Your job is to facilitate experiences that help them see themselves as the hero they want to be. Your job is to make sure they recognize that, through giving, they can be empowered.
Show them that that making a gift will make them a hero. Develop that feeling and they’ll give more. Then, everyone will win.
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