I recently spoke with Tosha Anderson of The Charity CFO and A Modern Nonprofit Podcast about the importance of marketing and branding in the nonprofit sector. Need help understanding nonprofit finances? Check out her site!
We covered a lot of ground that will be especially helpful to those who don’t work in nonprofit marketing — if you want to share with someone who needs a little perspective.
I shared my thoughts on the differences we saw during the pandemic between nonprofits that understand marketing and branding and those that do not. We talked generally about the importance of marketing, especially when nonprofits are just getting started and trying to figure out the best ways forward. I also talk about how nonprofit executives can be more supportive of their communications staff.
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