Curbing the negative impacts of human involvement in a way that doesn’t scare off the general population

I’ve spent the past year researching this topic.

Here’s what I’ve discovered. The “negative impacts of human involvement” can be mitigated by using an economics theory, the theory of externalities.

I’ve been developing a mobile app that mitigates the externalities involved with our consumption, the core issue behind our negative impacts (we actually released our beta to the public today, 5.12.21, let me know if you’d like to check it out).

I’ve also been trying to figure out how to talk about this subject with the general public and I found the perfect approach. There is a TV show called ‘The Good Place’, the premise is that humans are judged based on their negative impacts and go to the good or bad place based on the final calculation. They nailed it on the head in making this intense concept easy to understand. They call them “unintended consequences”. It’s not offputting and in my opinion rolls off the tongue nicely.

A platform for offsetting our negative impacts while also making this intense subject palatable for joe schmo, we think we’ve nailed it on the head. Let me know what you think: https://theactiveconsumer.com/who-are-we/externalities/unintended-consequences/

submitted by /u/Shcotting
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