Backed by LRV Health, Upfront Healthcare Nabs $11.5 for Patient Engagement Platform

What You Should Know:

– Upfront Healthcare has raised $11.5 million in its Series B with new investor Baird Capital co-leading the round with existing investor LRVHealth (venture capital arm for 22 health systems, payers, and vendors).

– Upfront’s Enterprise Care Traffic Control Platform is
the multi-channel patient communication hub that activates every patient to get
the care they need at the appropriate clinical service throughout their care

Upfront Healthcare, a leading omnichannel communication, and patient engagement platform raised $11.5 million in a Series B funding round, led by new investor Baird Capital and co-led by existing investor LRVHealth, along with participation from Series A investors Echo Health Ventures, Nashville Capital Network, and Hyde Park Venture Partners. Upfront has received $21.5 million in financing to date.

Automated Patient Navigation and Engagement

Founded in 2016, Upfront has built a foundational platform designed to grow with health system clients and their ever-changing needs. Upfront provides extensible patient solutions that continuously guide and motivate all patients to complete necessary care at the most appropriate site or with the most applicable service. Upfront engages patients across multiple channels, presenting personalized, curated content, and culturally relevant information. Under the hood, Upfront is powered by a library of data connectors, integrated machine learning capabilities, and an enterprise orchestration engine.

Upfront’s automated patient navigation and engagement platform use advanced analytics, strategic prioritization, and effective engagement to convert actions without adding care managers, access managers, or administrative staff. Upfront’s unique approach to patient engagement eliminates the cumbersome App download process and does not require patients to remember a username and password. This approach removes barriers to adoption and delivers a convenient and easy to use experience. The company’s dynamic, responsively designed microsites are secure, HIPAA compliant, and compatible with any device.

COVID-19 Pandemic Underscores Need for Care Traffic
Control Solutions

Patient confusion, frustration, and distrust peaked over the last twelve months with the expansion of health system sites of care and services and the COVID-19 pandemic. As a result, the demand for Care Traffic Control solutions that can transform a fragmented collection of services into a coherent, well-designed ecosystem drove rapid growth, doubling Upfront’s revenue year over year.

In addition, health systems accelerated their digital health
strategies to engage patients and regain trust, increasing the adoption of
Upfront at existing clients more than 10x. The additional funds will support
the implementation of these evolving health system and patient needs,
accelerate the product roadmap, and expand sales and marketing.

“We set out more than four years ago to help patients navigate the complexities of the healthcare system by delivering a cohesive and frictionless experience, and we have made great progress toward that goal,” said Albert, Upfront’s CEO. “We are excited to partner with leading investor Baird Capital and eager to work together to continue to invest in our platform to make a larger impact for patients and providers.”

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