When it comes to targeting and identifying your audience, you must make sure that they’re within the preferences of your business. Many of your customers may purchase your products because they believe your products provide solutions for their issues and make their life 10 x easier.
It’s important to know and understand your target audiences because it can help you to create more efficient marketing strategies.
You need to target people that are interested in your brand. It’s one of the most effective ways to achieve your goals and gain success from your marketing. To do that, you need to know how to identify your target audience first.
Here are 3 easy ways to identify your target audience:
1. Find Ways to Improve Your Marketing Methods
Researching your company’s stats is very helpful when learning about your target audience. Why? Because it allows you to know more about your company’s strengths and weaknesses, and what you can do to improve. It also helps you to gain a lot of opportunities and avoid conflicts concerning your company.
This research is also referred to as the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. It helps you know about your company’s economic changes, present market trends, competition, and your customers’ purchasing methods.
You can even ask yourself questions that can help you know your audience, such as “What does your company do best?”, “Can your company solve customer problems quickly?” and “What can more can you do to stay ahead of the competition?”
These questions get you thinking about the people who are benefiting from your products and services, which leads you to understand your audience more. Through SWOT analysis, you can also find your consumer’s preferences; you can determine the marketing tactics that work and those that don’t.
Researching about your competitors and other companies is also very beneficial for you. Why? Because it helps you understand their way of marketing their products, why their customers like their products, what you can do to improve your own way of marketing your products, and what type of trends they follow to gain more hype.
2. Use Social Media
Another way to identify your target audience is by using social media, which is also considered an important component of Internet marketing services. You’ll be able to find out the people that engage with your brand but to do so; you first need to have appealing and engaging posts on your profile.
You must keep in mind that your customers use different social media platforms, so you should create and post content accordingly. For example, Twitter only allows you to use a limited amount of characters when posting something, whereas you can post lengthy types of content on Instagram and Facebook. Also, keep in mind that the audiences on Twitter and Instagram are younger than the ones on Facebook.
With the help of this knowledge, you’re able to formulate a proper social media marketing strategy and attract more people to your social media profile. Once you’ve done that, you can understand that those who interact with your posts are the ones who are interested in your brand. Here are some examples of how you can find your target audience on social media:
Find out where your customers are active the most: After understanding your audience, it’s important that you figure out which social media platform they use or hang out at the most. By doing so, you can focus on those platforms and create posts that can attract potential customers’ attention.
Engage with customers by conducting surveys: Conduct surveys to find out about your customers’ interests. This will help your company to find out how their services can benefit them.
Create buyer personas: Buyer personas can help your company to get a glimpse of what the demands of your target audience will be. So, businesses can streamline their production towards services that will help provide a better experience to their customers.
3. Gather Demographic Data about Your Target Audience
When it comes to running a business, you need to do a lot of research about your existing customers or even the type of audience you’re targeting. By doing this research, you can find out what kind of products they like, their age, gender, and location. Then see what you can do to improve your products or create new ones from this data.
With this information, you can figure out which type of customers can benefit from your products based on their situations. You can collect demographic information through surveys and questionnaires.
You can also understand the reasons why most of your customers choose to buy your products. It could be because of the location of their homes and how they’re closer to your store; it could also be because of their age or even their gender. You can even customize your products based on the interests of your customers.
For example, consider that you are a company that sells customized bracelets. Since the pandemic, you notice an increase in sales, and you wonder why that could be. A deeper research shows you that since you have gone online during the pandemic, it has become quite convenient for people to shop. People who are geographically distant from your store are now placing orders when they previously could not because of their location.
A business can’t provide a service if it’s unaware of the audience which it can serve. To find the potential customer your company can serve, start by looking for any vulnerabilities in your marketing techniques and how you can improve them.
Another important step is to utilize social media platforms to find out which platform is used the most by your audience. These sites can also help you to identify the demands of your customers and the problems they face.
Demographic data is also a necessity for identifying the right audience to serve. By following these 3 simple ways, your company can easily pick out the right target audience.
Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Dynamologic Solutions, Digital Marketing.